Given the challenges of the LT of enterprise content, organizations are probably tempted to manage the long tail by controlling its spread. This is a losing proposition at best, organizations need to put in place an content management strategy with the following components (1) Content repository Agnostic; (2) Make all content available available (3) Help Employees find the available content in the organization and (4) Multi-product solution.
Content repository agnostic solutions are harder to come by chiefly because each vendor tool stores data using proprietary formats. In addition these applications are tightly coupled to a chosen repository. One way to work around this issue is to invest in adaptors to help connect the different systems in use.
Making all content available and helping employees find the content can be achieved by deploying a search solution along with a taxonomy/folksonomy solution. These should allow access to the disparate data/content repositories in the organization from a single search user interface.
Employee content management needs may vary by various dimensions (functional grouping, department, tasks etc); therefore a short-list of enterprise content management tools to be used and supported in the organization should be provided for employees to choose from based on their needs. Adaptors may be needed to ensure that content can be accessed across these systems.